Some journeys can be summed up in a photo, a tweet, a souvenir. But others are so filled with inner riches, they defy easy description. For our guests, this has always posed a challenge: How to best capture the world of luxury that is The Leela? For one visitor, it’s a lobby – and a welcome that makes her feel like royalty. For another, it’s discovering a hidden garden, guided only by the scent of jasmine. To some, it is small touches that few others notice – the warmth of a gesture, the extra care in the simplest dish. Finding the right words for this distinctly Indian luxury brand is made all the more difficult because it is constantly being refined and enhanced.
 
From the start, we have been on a continuous journey to delight each traveller who crosses our threshold. It is The Leela’s goal to provide the most demanding guests with memorable, magical stays that deliver the essence of India and allow them to discover a true Indian luxury experience found only in India, and only at The Leela.

In a span of over three decades, The Leela Palaces, Hotels and Resorts has grown to comprise a world-class collection of eleven award-winning luxury hotels spread across key destinations in India with many more on the anvil. These include the flagship hotel in the capital city of New Delhi, Bengaluru, Chennai, Udaipur, Jaipur, Gurugram, East Delhi, Mumbai, Gandhinagar and now Kovalam and Ashtamudi in Kerala.  Each hotel celebrates its unique location, art, culture and cuisine with thoughtful services, celebratory rituals and immersive experiences to curate distinctive experiences that captivate the hearts of the most discerning global travellers.

Across The Leela properties in India, we practice the 8 ‘Leela Dharmas’. A doctrine of duties and simple virtues which are to be followed by each individual associate. Derived from the deep-rooted Indian tradition of hospitality ‘Atithi Devo Bhava’ (Guest is God as translated from Taittiriya Upanishad), these Dharmas stand for what The Leela Group firmly believes in. These are a doctrine of duties and simple virtues which are to be followed by each individual associate, principles that orient our associates and form the foundation of our code of conduct – with the organization, towards each other and with our most cherished heritage, our guests. 

This outstanding experience has been recognized with numerous prestigious awards and accolades and forms the core of our brand ethos. 

The Pride Pin is The Leela signature monogram, an emblem of everything that the brand stands for. It is a badge of honour earned by every associate as a reaffirmation and commitment to The Leela ethos of “Atithi Devo Bhava” … Guest is God. By wearing this badge of honour, the associates reaffirm their commitment to living the 8 Dharmas and the 19 Habits that define our service philosophy and form the foundation on which the brand is built.

Every associate is a custodian of the brand and in many ways the best ambassador of the brand. The Pride Pin reiterates this responsibility that rests on the shoulders of each associate… to protect and build the reputation of the brand as The World’s Best Brand and carry forth a legacy that has been created in over three decades.