The Leela Palaces, Hotels and Resorts expands its wings by partnering world's largest luxury Global Hotel Alliance ( GHA ).
The Leela Palaces, Hotels and Resorts, India's premium hotel group, is all set to broaden its international market reach by joining the Global Hotel Alliance (GHA), the world's largest alliance of independent luxury hotel brands.
Global Hotel Alliance is the world's largest alliance of independent hotel brands including Leela and Hotels. It uses a common technology platform to drive incremental revenues and create cost savings for its members, while offering enhanced recognition and service to customers across all brands. GHA currently comprises of nearly 300 hotels with over 65,000 rooms across 48 different countries.
The new agreement offers GHA members a great opportunity to spread its footprints in a dynamic and rapidly growing market like India. The Indian hospitality industry is experiencing a boom and most international brands are constantly eyeing entry opportunities in this market.
The Leela Group intends to increase it's awareness among international travelers and enjoy the benefits of global scale by leveraging GHA partner sales network, sales road shows, frequent flyer program partnerships, trade shows, consortia contracting strengths, PR and advertising campaigns and preferred partnerships.
Based on the airline alliance model, GHA is the world´s largest alliance of independent hotel brands. It uses a common technology platform to create memorable experiences for guests by offering enhanced recognition and personal service across all brands.
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